Elements of Customer Risk: Products & Services, Activity Patterns and Behaviors
About The EventHow do you build a successful scoring model for your financial institution? Join Laurie Kelly, CAMS, as she continues to share her expertise on this crucial topic. In this presentation, Laurie will explore how a customer’s anticipated transaction activity, products and services can impact their risk score.
By the end of this presentation attendees will:
- Understand various patterns of higher risk customer transactions and behaviours
- Know what factors impact an evolving risk score over the life of a customer relationship
- Know how to incorporate product and service risk into a customer risk score